Backed by 15+ years leadership inside the most successful brands in global fitness.
With 126 lessons, this is the first of its kind! An online course that is a practical, step-by-step guide - packed with the tools, frameworks, and proven methods top companies use to test faster, reduce risk, and grow smarter.
Enrol today and get ready to win. 15 Years experience is waiting for you.
Hey, I’m Leon Rudge - I’ve been building tech and solving real problems for over 25 years, including 15 years in the fitness industry.
From International Digital Experience Director at Life Fitness to CDO at Myzone, I’ve seen what works - and what doesn’t.
I built this course because I was tired of watching smart people attend summits and panels, only to walk away with talk - not tools.
FitnessMVP is the playbook I wish every fitness leader had.
No fluff. No theory. Just tools, frameworks, and the confidence to build what works.
FitnessMVP stands for Fitness Minimum Viable Product - MVP is a proven way to test whether your idea has legs before you waste time or money building the wrong thing.
It’s the shortcut for fitness leadership, fit pros, founders, suppliers and teams who want to move fast, innovate smarter, and actually deliver.
No Tech Skills? No Problem.
This course is designed for people who don’t build software - and don’t want to.
You won’t write a single line of code.
If you can open a browser, you can do this.
FitnessMVP is built for people who are tired of hearing what to do - and ready to actually learn how to do it.
Whether you’re trying to launch a new service, create a fresh idea, or make your current business smarter, this course gives you the methods and tools to do it - fast, without code, and without waiting on anyone else.
You might relate if you’re:
✅ A business owner or exec feeling left behind by AI and tech trends - and ready to catch up, fast
✅ A manager or team lead who wants to help people work smarter
✅ A marketer or product owner who wants clarity before the next launch
✅ A personal trainer or wellness expert testing your next big idea
✅ A supplier or tech partner who wants to stay relevant and offer smarter solutions
✅ Anyone with a concept who wants to turn it into something real - without the fluff
FitnessMVP is for you if you want to:
✅ Save serious time and money
✅ Validate products and services before going all-in
✅ Identify and fix broken processes
✅ Automate routine tasks
✅ Create internal tools to boost your business
✅ Impress stakeholders with real results
✅ Use proven frameworks to solve any problem quickly
✅ Go from idea to working prototype - fast
No tech skills. No red tape. No guesswork.
Just real progress with tools you’ll actually use.
Enrol today and be ready to win. 15 Years experience for only £399.00
This is what some of the titans of fitness say.................................
CEO Myzone
"Leon just gets digital. He makes complex stuff simple, and has a real gift for helping leaders see what’s possible. If you’re looking to cut through the noise and actually make digital transformation happen, he’s the person you want in your corner."
CEO - Core Health & Fitness
"Leon has always been a leader on the cutting edge in fitness, health, and wellness. More than his great achievements he has been a trusted advisor and friend."
CEO at The Wave Group
"Leon has always had his finger on the pulse of the fitness industry, knowing what's going to have the most impact on consumers, brands and suppliers. I'd always head to Leon for advice if I was starting something new."
President - EuropeActive
"I have known Leon for over 15 years and consider him a close friend, during the last few years I have worked directly with him which has been an absolute pleasure!
His expertise in the world of tech and the fitness industry is truly impressive, and he blends the two perfectly, he has completely understood my limitations and patiently guided me through projects, as a result I’ve learned so much from him.
Beyond his skills, Leon brings a fantastic sense of humour to any collaboration and is an outstanding lateral thinker, making even the most complex and sometimes mundane topics enjoyable to tackle. His loyalty and dedication shine through in everything he does, and it’s clear he genuinely cares about helping others succeed. I'm grateful for the insights he shares and the positive energy he brings to the table!"
The Retention Guru
"Everywhere I turn I meet people who are self proclaimed digital experts but when I want the truth, to understand something more, to clarify the practical application of digital products and services, I call Leon.
For more than 15 years Leon Rudge has my go to guy when it comes to understanding existing and more importantly emerging digital solutions.
Straight talking with a clear understanding of what’s worth building and what’s not.
When I need an expert to talk to my audience about digital at the Retention Convention, I called Leon.
If you are looking to explore the digital future of the fitness market, let Leon be your guide."
Global Chief Commercial Officer, CEO (APAC) at Watson Gym Equipment
"Having worked with Leon in a variety of capacities I have seen first hand his knowledge in the tech space. He is a true thought leader in our industry and one of the few people I follow on a regular basis. I am excited to see what Fitness MVP can do and I am sure it will add great value to any organisation looking to innovate, especially with Leon at the helm."
One Click to Your Advantage
You’re one step away from joining the fitness pros who are already moving faster, testing smarter, and winning bigger.
✅ Practical tools and frameworks you can use straight away
✅ Be ready to win in January when the industry takes off
Don’t wait. Don’t fall behind. Don’t miss your moment.
Absolutely not. FitnessMVP is designed for non-technical users. You’ll use simple, modern no-code and AI tools that require no previous experience.
You’ll build a real, working MVP (Minimum Viable Product) - a website and automations based on a fitness, health, or wellness business idea. It’s fully guided and step-by-step.
This is a practical, action-focused course. While we explain the core concepts, some of your time will be spent building, testing, and applying what you learn.
No problem. The course includes tools and exercises to help you generate and prioritise ideas, even if you’re starting from scratch.
You can complete the course in 2–3 days if you’re focused or spread it over a few weeks. You’ll have 6 months of full access to revisit any part at your own pace.
Yes! We offer Duo and Team licenses so you and your co-founder, collaborator, or team can learn and build together.
Yes! We offer and Enterprise Licence. Just contact us we and the team will work with you to understand your exact needs.
One of the final course outputs is a business case or pitch deck you can use as a starting point to present your idea to investors, partners, or internal decision-makers.
Just a laptop and internet connection. All tools used are browser-based, free or low-cost, and we’ll walk you through how to use them step-by-step.
While the course uses fitness/wellness as the core example, the methods and tools apply to any industry. If you’re testing a product or service idea, you’ll benefit.