FitnessMVP
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Welcome

Welcome to FitnessMVP
About this course
How to Get the Most Out of This Course
Introducing Your Host
Getting to know you
What is Innovation

What is Innovation?
Our Innovation Equation
4 Types of Innovation
Why Innovate?

Why Innovation - Introduction
Why Innovate: 5 "Must" Reasons
Porter's 5 Forces Model
Disruptive Impact of Technology
Staying Relevant
The Cost of Inaction
Unlocking Growth & Resilience
Activity: Why Innovate
Our Innovation Engine

Our Innovation Engine - Introduction
Entre vs Intra..... preneur
Execute A Model
Search for a Model
Sunk Cost Fallacy
Corporate Product Death Cycle
Validated Learning
How to Discover & Validate
Intro to Lean Start Up
Introduction to MVP
Implementing A New Model
Combining Successful Models
Activity Implementing Your Model
How the Big Techs Innovate

Big Tech Innovation - Intro
Amazon
Google
Facebook
Microsoft
Apple
Activity - Culture
Ideation - The Art of Creating Ideas

Ideation - Introduction
Components of a Good Idea
With or Without a Team
Ideation Tools
Customer Interviews
Internal Sources
Customer Experience Mapping
DYOB
Trend Watching
Competitors
Adjacent Markets
Scenario Planning
Observation
Prioritising Ideas
Activity - Ideation
Step 0 - Getting Started

Step 0 - Introduction
Recap and Next Steps
The End Goal
Our Hypothetical Idea
Step 1 - Test The Model

Test the Model - Introduction
Business Model Canvas
BMC Walkthrough
IDEO Sweet Spot
BMC Disruption
Pivot, Persevere, Kill
BMC Tips
Activity - BMC
Strategyzer Explainer
Step 2 - Define the Value Proposition

Value Proposition - Intro
Value Proposition Canvas
The Value Map
The Customer Profile
Finding "FIT"
Value Proposition Walkthrough
Define your Value
Value Proposition Canvas Tips
VPC Sidebar Use Case
Activity - Value Proposition Canvas
Strategyzer Explainer Video
Quick Recap and Next Steps
Step 3 - Hypothesise

Introduction - Hypothesise
Assumptions to Hypothesis
Identify Hypotheses
Hypothesis Statements
Statements Walkthrough
Riskiest Assumptions
Riskiest Assumptions Walkthrough
Platforms - Low, No and Vibe

Platforms - Introduction
Evolution of Coding
The Platforms
ChatGPT
Airtable
Bolt
Mailchimp
Make
Trello
Stripe
Miro
Canva
Activity - Set Up Platforms
Step 4 - Experiment

Experiments - Intro
Test Card & Walkthrough
Experiment Design
Experiments
Experiment 2 - Link Tracking
Experiment 2 Walkthrough
Experiment 3 - Landing Page/Mock Sale
Experiment 3 Walkthrough
Experiment 4 - Concierge
Make Connections
Experiment 4 Walkthrough
Experiment 5 - Wizard of Oz
Experiment 5 Walkthrough
Experiment 6 - Full Automation MVP
Experiment 6 Walkthrough
Learning Card
Basic Business Case

Business Case Introduction
Business Case Scope
Business Case Sections
Title & Ask
Problem & Proof
Solution (MVP snapshot)
Evidence & Business Value
The Ask, Risks & Next Steps
Business Case - Additional Information
Final Thoughts

Final Thoughts
Iterate
Quotes & Takeaways
Thank You and Good Luck

Ideation - The Art of Creating Ideas

15 Lessons